Working for RIM (BlackBerry), I sometimes take understanding the advantages of mobility for granted, especially since my day pretty much revolves around using and advocating mobility. When asked about its importance, I’m quick to provide ROI, TCO and numerous case studies to the effectiveness of mobility. But I was recently asked by a customer to explain how mobility was important to me, specifically he wanted to know why I was so passionate about the topic of mobility and what it meant to me personally. I’d like to say that I was able to quickly articulate what mobility personally meant to me, but I struggled for a few minutes to separate what I knew the advantages of mobility were to an enterprise to me as an individual, professionally and personally. Images of instantaneous email, on the go calendar, BlackBerry Messenger, BIS integration, social networking, travel applications, etc., went through my mind but that still didn’t answer the question directly. Sure they were prime examples of how mobility was assisting, guiding and supporting me in my daily life, but really it didn’t answer the specific question How is mobility important to me?
And then it clicked, Freedom. I like the freedom my BlackBerry gives me. I like the fact that I can do almost 100% of my job anywhere and at any time. Sure people might say that is a bad thing, but I always flip it. It’s not about the technology controlling you, it’s about you using the technology to enhance your own life and make things just that little bit easier. As I was explaining it to my customer… For me, it goes way beyond extending the enterprise. It’s about my freedom and the ability to be able to take care of my business (both professionally and personally) whenever and most importantly, wherever I want to and need to. It’s about the freedom to be able to act when necessary, access information when needed and remain connected. I love the fact of not having to be tied to a desk or a thousand and one gadets. I can feel confident in traveling with only my BlackBerry that I won’t miss those all important business emails, I won’t get lost (thanks to GPS), my husband can easily reach me through BlackBerry Messenger, and I can keep up to date with my feeds (of all sorts). Put simply, it’s about the freedom of knowing the world isn’t passing you by because you stepped away from your desk.
So now I pose the question to you, what does mobility mean to you?